Last year Quark, in conjunction with market research firm InfoTrends, conducted the first Content Automation Study to learn more about content strategies, struggles, and successes among enterprise organizations. The results were eye-opening…and also very much in line with trends that have taken hold in the past year.
For example, our study last year found that more than 50% of respondents considered customer satisfaction to be the most important business initiative related to content for the year to come. We also found that 30% of respondents considered their enterprise content management (ECM) solution to be difficult to configure, while 25% reported their ECM doesn’t support automated content reuse and updating.
These findings and more reflect similar trends reported by analyst firms such as Gartner, which earlier this year replaced their coverage of ECM with a new category called Content Services. Here at Quark we continue to study the major content challenges faced by mid-to-large enterprise organizations, the need for modern ECM solutions, and increasing adoption of content automation.
In fact, next week at Information Energy we will release the Content Automation Trends Report 2017. Information Energy is an annual gathering of content, information management, and technical documentation professionals. This year’s event will focus on structured content, content automation, cognitive computing, AI (artificial intelligence), and more.
Keep an eye out for this year’s Content Automation Trends Report or join us at Information Energy where we are presenting a variety of sessions, including:
Content Automation – The Future is Now
Wednesday, May 17 at 10:30 am CEST
Presented by Dave White, Chief Technology Officer for Quark
Building an Enterprise-wide Content Platform
Wednesday, May 17 at 2:00 pm CEST
Presented by Dave White, Chief Technology Officer for Quark
Content Automation in Action
Thursday, May 18 at 3:00 pm CEST
Presented by Ulrich Haag, Technical Sales Consultant for Quark
Using Content Automation to Improve Cognitive Computing and AI
Thursday, May 18 at 4:00 pm CEST
Moderated by Dave White, Chief Technology Officer for Quark
If you can’t make it to the event next week, check the Quark Content Automation Blog where we’ll make our findings available.
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